Learn more from the Build-A-Bear official website ( ) or on social media. Once you have signed up, watch for more Build-A-Bear coupons and email offers throughout the year including Build-A-Bear Black Friday offers, Build-A-Bear Cyber Monday offers, and holiday bonus offers. The Build-A-Bear birthday gift is valid for birthday monthīe sure to sign up early to ensure you get your birthday offers – some birthday email lists can be prepared 4 – 6 weeks in advance.Redeem In-store or online with a $25 purchase.$5 off of a $25 purchase plus special pricing on birthday bear.Annual gifts ($ off coupon) are sent via email.Create a Build-A-Bear Bonus Club account at Build-A-Bear online and include your birthday details.For your birthday, take advantage of $5 off of a $25 purchase plus special pricing on birthday bears at participating Build-A-Bear locations.